First incentive for reusables

Starbucks begins offering 10-cent discounts to customers who bring their own reusable cups.

The end of ‘double cupping’

Starbucks rolls out the cardboard sleeve. Previously, baristas had doubled up cups to protect customers' hands from the heat of their coffee.

Starbucks rolls out a new cup

After winning approval from the FDA, Starbucks starts using paper cups made with 10% recycled materials.

Starbucks sets bold goals

The company pledges that by 2015 it will serve 25% of beverages in reusable cups and that 100% of its cups will be either reusable or recyclable.

Moving the goalposts

After failing to reach that 25% goal, Starbucks sets a new one: Double the recycled content, recyclability and reusability of Starbucks cups by 2022.

Goodbye, plastic straws

Starbucks says it will eliminate single-use plastic straws in its stores by 2020. The company introduces a new, strawless plastic lid.

Source: Starbucks

Graphic: Danielle Wiener-Bronner /

Tiffany Baker, CNN

First incentive for reusables

Starbucks begins offering 10-cent discounts to customers who bring their own reusable cups.

The end of ‘double cupping’

Starbucks rolls out the cardboard sleeve. Previously, baristas had doubled up cups to protect customers' hands from the heat of their coffee.

Starbucks rolls out a new cup

After winning approval from the FDA, Starbucks starts using paper cups made with 10% recycled materials.

Starbucks sets bold goals

The company pledges that by 2015 it will serve 25% of beverages in reusable cups and that 100% of its cups will be either reusable or recyclable.

Moving the goalposts

After failing to reach that 25% goal, Starbucks sets a new one: Double the recycled content, recyclability and reusability of Starbucks cups by 2022.

Goodbye, plastic straws

Starbucks says it will eliminate single-use plastic straws in its stores by 2020. The company introduces a new, strawless plastic lid.

Source: Starbucks

Graphic: Danielle Wiener-Bronner / Tiffany Baker, CNN

First incentive for reusables

Starbucks begins offering 10-cent discounts to customers who bring their own reusable cups.

The end of 'double cupping'’

Starbucks rolls out the cardboard sleeve. Previously, baristas had doubled up cups to protect customers' hands from the heat of their coffee.

Starbucks rolls out a new cup

After winning approval from the FDA, Starbucks starts using paper cups made with 10% recycled materials.

Starbucks sets bold goals

The company pledges that by 2015 it will serve 25% of beverages in reusable cups and that 100% of its cups will be either reusable or recyclable.

Moving the goalposts

After failing to reach that 25% goal, Starbucks sets a new one: Double the recycled content, recyclability and reusability of Starbucks cups by 2022.

Goodbye, plastic straws

Starbucks says it will eliminate single-use plastic straws in its stores by 2020. The company introduces a new, strawless plastic lid.

Source: Starbucks

Graphic: Danielle Wiener-Bronner / Tiffany Baker, CNN